The French E-Liquid Market: Trends, Regulations & Future Opportunities

French e-liquid market, vaping trends, TPD compliance France, e-liquid regulations, OEM e-liquid, white label e-liquid services, France vaping industry

2025-03-04

Image of the Eiffel Tower representing France and the article's main subject

The French E-Liquid Market: Trends, Regulations & Future Opportunities


The French e-cigarette market is experiencing steady growth, with revenues projected to reach €1.1 billion by 2029. (statista.com) This growth presents significant opportunities for businesses involved in e-liquid manufacturing.


Market Trends & Consumer Preferences


French consumers have a strong preference for high-quality, locally produced e-liquids. Over 30% of e-liquids sold in France are domestically manufactured, reflecting a commitment to supporting local businesses and ensuring product quality.


Popular Flavors:


  • Fruity: Strawberry, mango, and peach lead the market.

  • Classics: Tobacco and menthol remain favorites.

  • Others: Vanilla, chocolate, cola, and coffee also enjoy substantial demand.


Image of an 'Origine France Garantie' logo, representing local e-liquid manufacturing in France

Regulatory Landscape & TPD Compliance

France enforces strict regulations to ensure consumer safety and product quality, including TPD compliance, which governs the sale and manufacturing of e-liquids within the EU.


Key Regulations Include:


  • Age Restrictions: Sales of e-cigarettes and e-liquids are prohibited to individuals under 18.

  • Marketing Limitations: Advertising is heavily restricted, with mandatory age verification on websites.

  • Product Standards & TPD Compliance: All e-liquids must meet TPD compliance requirements, including nicotine concentration limits, ingredient disclosure, and proper labeling with health warnings.


A girl wearing a French beret giving a thumbs up, representing the opportunities in the French e-liquid market

Opportunities for E-Liquid Manufacturers


The ban on disposables opens a substantial market for e-liquid manufacturers. Consumers are now transitioning to refillable devices, increasing demand for bottled e-liquids.

Companies offering OEM e-liquid or white label e-liquid services can capitalize on this shift by providing compliant, sustainable, and customizable solutions.


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