Korea’s E-Vapor Market Surges 39.5%! YTOO Releases Golden Playbook for Market Entry

Korea e-cigarette market, Korean vape regulations, e-liquid import trends, open system vape Korea, synthetic nicotine regulation, Coupang vape policy, Korea tobacco law, e-cigarette compliance, vape market entry strategy, bottled e-liquid demand, YTOO BioTech report

2025-07-21

ytoo Korean vape ejucie eliquid manufacture.jpg

Market Boom Fueled by Open Systems & Flavor Innovation

Korean Customs data reveals explosive growth:

  • 2024 e-liquid imports soared to $85.64M (≈₩121.5B), up 39.5% YoY.

  • Q1 2025 imports climbed to $17.96M (+8.5% YoY), a 3-year high.
    Key drivers:
     Open device dominance: Refillables now hold >40% market share, boosting e-liquid repurchase.

     Regional flavor craze: Southeast Asian-inspired variants (e.g., Mango Ice, Grapefruit Sparkling) drive demand.

 Regulatory Limbo: Synthetic Nicotine Bill Stalled
Efforts to regulate synthetic nicotine under Korea’s Tobacco Business Act face delays:

  • Legislative review postponed to September 2025 amid presidential transition and inter-agency disputes.

  • Industry resistance: E-cigarette associations deem existing self-regulation sufficient.

  • Local distributors report minimal operational impact, expecting no near-term enforcement.

Critical note: The Tobacco Harm Control Act (effective Nov 2025) mandates testing for 20 harmful constituents but leaves product access rules unchanged.

Channel Shift: E-commerce Tightens, Offline & Wholesale Expand
Leading platforms adapt proactively:

  • Coupang bans marketplace vape sales from 2025, focusing on compliant direct retail.

  • Unmanned kiosks surge 27% (Seoul/Busan hubs), featuring adult-ID verification tech.

  • Incheon turnover hits 1.8 cycles/month, signaling stockpiling demand.

    ytoo Korean market vape ejucie eliquid manufacture.jpg

 China Brands: 2 Keys to Unlock Korea
YTOO’s strategic roadmap:

  1. Pre-emptive Compliance:

    • Align with 20 harmful constituent tests (phthalates, nitrosamines, etc.).

    • Adopt QR-coded packaging for ingredient disclosure (2026 mandatory).

  2.  Localized Partnerships:

    • Collaborate with China-licensed tobacco manufacturers for priority access to CU/GS25 convenience chains.


 [Report Launch] YTOO’s 2025 Korea E-Vapor Market Deep Dive
Uncover growth levers and blue oceans:

  • Market size, drivers & competitive landscape

  • Disposable vs. bottled e-liquid opportunity analysis

  • Consumer behavior mapping & flavor trend forecasting

 Get the Full Report:
Email info@ytoojuice.com with subject:
"Request Korea E-Vapor Report - [Your Company]"


*Sources: Korea Customs, MFDS, Coupang (Jul 2025).
Disclaimer: Information purposes only. Not promotional material.*


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