The Polish vape market is emerging as one of the most promising in the European Union, supported by high demand and still-flexible flavor regulations.
In 2023, the Polish e-cigarette market reached over $310 million and is projected to grow by 3.18% annually until 2028. Disposable vapes and flavored e-liquids continue to dominate shelf space and consumer preference.
Despite proposed legislation to restrict flavors and ban disposables, these regulations have not yet taken effect. That means now is the ideal time for OEM and white label brands to move in and build presence.
While international brands compete on visibility, the opportunity lies in offering compliant, reliable alternatives — especially through OEM e-liquid manufacturing with full TPD documentation and Polish labeling support.
Regulations and Their Implications
Poland has introduced rising costs and compliance measures that reshape how businesses operate:
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Excise Taxation: PLN 0.96 per ml in 2025, increasing to PLN 1.44 per ml in 2026.
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Notification Fees: Micro/small businesses: ~PLN 2,000–2,230; Medium: ~PLN 3,300; Large: ~PLN 7,440.
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Compliance Requirements: Labels must be in Polish, include serial numbers, and list natural vs. synthetic ingredients.
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Flavor Ban Status: No active flavor ban yet. Discussions are ongoing.
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Disposable Ban: Under legislative review. Not yet implemented.
These changes are driving up retail prices and reducing the profitability of non-compliant products. At the same time, they create advantages for brands that act early and meet local standards.
Market Behavior and What to Expect
These regulatory updates are expected to reshape the vape industry in Poland:
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Retail Shift: Major players are adjusting SKUs and packaging to meet compliance.
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Consumer Preference: With rising prices, more consumers turn to bottled e-liquids and refillable systems.
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Regulated Growth: OEM and white label products with compliant documentation are gaining attention.
Future Outlook for Brands
While local production continues to develop, most of the volume still comes from experienced Chinese OEM manufacturers. EU-compliant, ready-to-ship products will dominate shelves — especially those supported by proper documentation.
2025 is the time to move. If your brand offers high-quality e-liquids, simple compliant packaging, and stable pricing — Poland will welcome you.
Start now by exploring OEM e-liquid partnerships and launch while the flavor window is still open.
