Recently, iMiracle — the company behind globally renowned brands ELFBAR and LOST MARY — released its 2025 core R&D progress, highlighting two points of particular interest to supply chain partners: first, research showing that e-liquid base formulations (e.g., using nicotine lactate) can significantly affect heavy metal migration rates; second, over 136,000 comprehensive tests conducted throughout the year. This is not only a declaration of a leading company’s relentless pursuit of product safety but also a spotlight on the critical role of “e-liquid formulation” in overall safety.
1. Safety Alert: Why “Formulation” Is the Invisible First Line of Defense
iMiracle’s findings point to an often-overlooked core logic: safety is not merely “screened” through final testing but “designed” into the product from the start.
E-liquids are not simple mixtures. Their base formulations—particularly the specific form of nicotine salts (e.g., benzoate, lactate, tartrate)—determine material thermal stability and behavior under high-temperature atomization. Different organic acid carriers vary in decomposition characteristics, compatibility with atomizer coils, and ability to inhibit impurity migration. A thoughtfully designed formulation can reduce risk probability at the source.
This requires manufacturers to master not only flavor blending but also deep chemical synthesis and analysis capabilities to anticipate and control every potential variable from lab to consumer. True safety is proactive, embedded, and inherent in the formulation’s “safety genes.”
2. Extreme Testing: The Quality Philosophy Behind the Numbers
Over 136,000 tests in a single year quantify a leading brand’s commitment to “zero-compromise” standards. It reveals an industry trend: safety has become the highest-level competitive barrier.
Such extensive testing relies on upstream e-liquid manufacturers providing highly consistent, pure, and stable raw materials. If batch variations exceed strict limits, even the most advanced downstream testing loses meaning. Thus, brands’ pursuit of safety inevitably translates into rigorous demands for supply chain standardization and full-batch traceability.
3. YTOO’s Perspective: Building Reliability Anchors at the Source
As a manufacturer focused on e-liquid R&D and large-scale production, YTOO deeply resonates with this industry direction. The focus of leading brands is precisely the foundation of our long-term competitiveness.
- R&D Philosophy: Safety as the Starting Point At YTOO, the development sequence for an excellent e-liquid is always: safety framework > stability verification > sensory experience. Before conceiving any flavor, our R&D team first evaluates raw material safety boundaries and conducts accelerated experiments simulating atomization environments to proactively study formulation compatibility with various coils.
- Hardware Foundation: Eyes into the Molecular World We have established a high-standard product analysis lab equipped with GC-MS, HPLC, and other advanced instruments for raw material spectrum analysis, formulation thermal decomposition studies, and trace component monitoring to ensure batch consistency.
- Experience Accumulation: Value of a 30,000+ Formula Database Behind over 30,000 independently developed flavors is a vast database of raw material properties, interaction ratios, and long-term stability. This enables us to predict formulation performance and provide clients with the most reliable technical solutions.
- Quality Control Closed Loop: Full-Chain Traceability Commitment From raw material intake to finished product dispatch, our MAS intelligent system achieves “one-code-per-item” traceability. In GMP-compliant cleanrooms, every process features real-time monitoring and alerts. Our quality control is integrated process management, not just final review.
Conclusion: Building Industry Trust with Reverence
iMiracle’s announcement serves as valuable education for the industry: the frontline of the safety battle is in brand testing labs, but the foundation lies in manufacturer formulation labs and production lines.
YTOO firmly believes the sustainable development of the e-cigarette industry depends on chain partners who take every step solidly and hold reverence for foundational science. We are committed to being brands’ most trusted “technical anchor,” using solid expertise in every drop of e-liquid to co-create visible, trustworthy market competitiveness.
Welcome to discuss our compliance solutions anytime. info@ytoojuice.com | www.ytoojuice.com
