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2025 Vaping Industry Insights: Compliance and Innovation Lead the Way

As a leading e-liquid manufacturer, YTOO is committed to providing one-stop solutions for global brands, including compliance navigation and customized formulations. E-cigarette tax policies are typically designed to offset public health costs and curb youth uptake, but they can significantly impact pricing and supply chains. Below, we’ve compiled an overview of e-liquid and vaping device taxes based on data from late September 2025, covering major markets to help brands plan compliance strategies, especially with the TPD and MSDS standards we specialize in. Taxes are subject to change—always verify with local authorities.

United States: State-Level Variations

The US has no federal e-cigarette tax, but as of late September 2025, 31 states plus Washington, D.C., and Puerto Rico have implemented state or local excise taxes, primarily targeting nicotine-containing products, applied either at retail or wholesale. Key examples include:

 
 
State/TerritoryTax RateNotes
Alabama$0.10/mL (all e-liquid)Effective Oct. 1, 2026; applies to nicotine and non-nicotine products.
California54.27% wholesale + 12.5% retailOn nicotine products; wholesale tied to cigarette tax parity.
Colorado56% of manufacturer’s list priceIncreases to 62% in 2027; 50% lower for FDA MRTP products.
Connecticut$0.40/mL (closed-system) + 10% wholesale (open-system)Applies to nicotine products.
Delaware$0.05/mLOn nicotine-containing e-liquid.
District of Columbia79% wholesaleOn devices and nicotine e-liquids.
Georgia$0.05/mL (closed-system) + 7% wholesale (open-system)Applies to all products.
Hawaii70% wholesaleOn all vaping products.
Illinois45% wholesaleOn nicotine-containing products; Chicago/Cook County adds $0.20/mL.
Indiana15% retail gross + 15% wholesale (closed-system)On all products.
Kansas$0.05/mLOn all e-liquid.
Kentucky15% wholesale (open-system) + $1.50/unit (closed-system)On all products.
Louisiana$0.15/mLOn nicotine e-liquid.
Maine43% wholesaleOn all vaping products.
Maryland20% retail (open-system) + 60% (under 5mL closed-system)On nicotine products.
Massachusetts75% wholesaleOn all products; strict enforcement with fines.
Minnesota95% wholesale (out-of-state) or nicotine-based (in-state)First US state to tax e-liquids (2011).
Nebraska$0.05/mL (<3mL) + 10% wholesale (≥3mL)On nicotine products; local taxes in Omaha.
Nevada30% wholesaleOn all vapor products.
New Hampshire8% wholesale (open-system) + $0.30/mL (closed-system)On all products.
New Jersey$0.30/mL (closed-system) + 30% retail/wholesale (open-system)On nicotine products.
New Mexico12.5% wholesale (bottled) + $0.50/unit (pods/cartridges)On all products.
New York20% retailOn all vapor products.
North Carolina$0.05/mLOn nicotine e-liquid.
Ohio$0.10/mLOn nicotine e-liquid.
Oregon65% wholesaleOn “inhalant delivery systems”; excludes cannabis products.
Pennsylvania40% wholesaleOn e-liquids and devices with liquid.
Puerto Rico$0.05/mL + $3.00/unit (devices)On e-liquids and e-cigarettes.
Rhode Island10% wholesale (open-system) + $0.50/mL (closed-system)On all products.
Tennessee10% wholesaleOn all vapor products.
Utah56% wholesaleOn all vaping products.
Vermont92% wholesaleOn bottled e-liquids and devices.
Virginia$0.11/mLOn nicotine e-liquid.
Washington$0.27/mL (<5mL) + $0.09/mL (≥5mL)On all e-liquid.
West Virginia$0.075/mLOn all e-liquid.
Wisconsin$0.05/mL (closed-system)On all e-liquid.
Wyoming15% wholesaleOn devices and nicotine e-liquids.
 

International Vape Taxes

Over 50 countries globally tax vaping products, with Europe often adding a 20% VAT and Asia favoring wholesale taxes. Key examples include:

 
 
CountryTax RateNotes
Albania10 Lek/mLOn nicotine e-liquid.
Azerbaijan20 AZN/LOn all e-liquid.
Bahrain100% of pre-tax priceOn nicotine e-liquid and devices.
Belgium€0.15/mLOn all e-liquid.
Bulgaria0.35 BGN/mLOn nicotine e-liquid.
Canada$1.12/2mL (first 10mL) + $1.12/10mL additionalFederal; provinces add their own.
China36% production/import + 11% wholesaleOn e-cigarettes and e-liquids.
Costa Rica20% wholesaleOn all vaping products.
Croatia0% (currently)Tax on books but set to zero.
Cyprus€0.12/mLOn all e-liquid.
Czechia2.50 CZK/mL (rising to 10 CZK by 2027)On all e-liquid.
DenmarkDKK 2.00/mLOn all e-liquid.
Ecuador150% wholesaleOn “other tobacco products.”
Estonia€0.20/mLOn all e-liquid.
Finland€0.30/mLOn all e-liquid.
Georgia0.2 GEL/mLOn all e-liquid.
Germany€0.26/mL (rising to €0.32 in 2026)On all e-liquid.
Greece€0.10/mLOn all e-liquid.
Hungary20 HUF/mLOn all e-liquid.
Indonesia10% on devices + 40 IDR/mL on e-liquidOn all products.
Ireland€0.50/mL (from Nov 1, 2025)On all e-liquid.
Israel10.04 NIS/mL (rising to 18.60 NIS in July 2025)On all e-liquid.
Italy€0.08/mL (nicotine) + €0.07/mL (zero-nic)On e-liquid.
Jordan200% of CIF valueOn devices and nicotine e-liquid.
Kenya40% on devices + 70 KES/mL on e-liquidOn all products.
Latvia€0.01/mL + €0.005/mg nicotineOn e-liquid.
Lithuania€0.25/mLOn all e-liquid.
Malaysia10% on devices + 40 sen/mL on e-liquidOn all products (nicotine tax postponed).
Montenegro€0.90/mLOn all e-liquid.
North Macedonia3 MKD/mLOn all e-liquid.
Norway4.5 NOK/mLOn all e-liquid.
Paraguay16% (as tobacco products)On vaping products.
Philippines52 PHP/mL (nic salt) + 60 PHP/mL (freebase)Increasing 5% annually from 2024.
Poland0.96 PLN/mL (rising to 1.44 PLN in 2026) + 40 PLN/disposableOn e-liquids and disposables.
Portugal€0.336/mLOn nicotine e-liquid.
Romania0.52 RON/mLOn nicotine e-liquid.
Russia50 RUB/unit (disposables) + 13 RUB/mL (nicotine)On e-liquids and disposables.
Saudi Arabia100% of pre-tax priceOn e-liquid and devices.
Serbia4.32 RSD/mLOn all e-liquid.
Slovakia€0.20/mL (rising to €0.30 in 2027)On e-liquid.
Slovenia€0.18/mLOn nicotine e-liquid.
South Africa3.18 ZAR/mLOn all e-liquid.
South Korea1,799 KRW/mL (total) + 24.2 KRW/20 cartridgesOn tobacco-derived nicotine; synthetic nicotine exempt.
Spain€0.15-€0.20/mLOn e-liquid.
Sweden2 SEK/mL (up to 15mg) + 4 SEK/mL (15-20mg)On nicotine e-liquid.
TogoUp to 45%On vaping products.
Ukraine3 UAH/mLOn all e-liquid.
UAE100% of pre-tax priceOn e-liquid and devices.
 

Impact of Taxes on Manufacturers

Taxes like these can increase costs by 20-35%, but at YTOO, we help brands navigate with compliant, customizable solutions. Our TPD/MSDS-certified e-liquids, produced in a 13,000㎡ GMP facility with MES traceability, ensure seamless global distribution. Contact us at info@ytoojuice.com for tax-optimized formulations.

(Data sources: Campaign for Tobacco-Free Kids, Tax Foundation, Chemnovatic, based on late September 2025 data. Please verify with local authorities for the latest information.)

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