The Spanish vape market is about to experience some major shifts in 2025. With new taxes on the way and a proposed flavor ban under discussion, both consumers and brands will need to adjust quickly to stay ahead.
Proposed Flavor Ban
The Spanish government is considering banning flavored vapes and e-liquids to curb their appeal, especially among younger users. While the law hasn’t passed yet, it’s already generating plenty of discussion within the industry.
Interestingly, tobacco flavors remain a strong favorite in Spain. Most local brands already offer a wide range of tobacco options, and with the new rules potentially on the horizon, many are preparing to lean even more into this category to stay compliant.
Local and Global Brands
Some of the best-known Spanish vape brands include:
Bombo, Atmos Lab, Herrera, Liqua, and Drops
These companies are known for their well-crafted tobacco and dessert flavor lines. At the same time, global vape brands continue to have a strong presence in the Spanish market, even as regulations tighten.
New E-Liquid Tax – Starts April 1, 2025
One change that’s already confirmed is a new tax structure for e-liquids, which takes effect on April 1, 2025:
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€0.15 + VAT per ml for e-liquids with no nicotine or ≤15 mg/ml
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€0.20 + VAT per ml for e-liquids with more than 15 mg/ml
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€0.15 + VAT per ml for VG/PG mix bases without nicotine
What Does This Mean for Prices?
The new tax will noticeably increase prices. Here’s what to expect:
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100 ml nicotine-free shortfill: +€18.15 (incl. VAT)
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50 ml nicotine-free shortfill: +€9.08
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10 ml bottles: +€1.81 to €2.42
Consequences and Market Shifts
As is often the case with big tax hikes, the black market is expected to grow. Some consumers may turn to untaxed or unregulated products to save money.
DIY vaping is also likely to become more popular. Since longfills — flavor bases sold without nicotine — aren’t subject to the new tax, many users may start mixing their own e-liquids at home.
Brands will need to rethink their strategies. Flavors like tobacco and menthol are more likely to remain legal, so companies may focus their efforts on developing stronger offerings in those categories.
Looking Ahead
The Spanish vape market is entering a new phase. These changes will be challenging but open the door to new opportunities. Brands that move quickly — especially those offering compliant tobacco flavors or longfill solutions — may be in a strong position to grow.
We’ll be watching closely to see how the market develops in the months to come.
